Imagine this: You’re sitting there, coffee in one hand, phone in the other, staring at your social media analytics like they personally betrayed you. You’ve been posting, you’ve been showing up, you’ve been doing all the things—but your reach? Meh. Growth? Barely budging. And the idea of doing even more? Hard pass.
But what if I told you that you could increase your reach, grow your audience, and get in front of new people—without adding more to your already overflowing plate?
No, this isn’t some internet scam promising spirit magic and overnight success. This is a tried-and-true marketing strategy that’s shockingly underused: collaboration.
The Secret Sauce: Joint Ventures
If you’re running a business and using social media, email marketing, blogging, or podcasting to promote it, you’re already creating content. You’re already showing up. So instead of working harder, let’s work smarter by leveraging joint ventures.
This could mean:
Going live with another business owner and sharing your audiences
Creating collaborative content on Instagram (aka co-posting so your content appears on both feeds)
Writing guest blogs for someone else's website (hello, free backlinks!)
Being a guest on a podcast and borrowing their audience
See where I’m going with this? You’re not creating more work; you’re just sharing the work you’re already doing and getting it in front of way more people. Maximum impact, minimal effort.
Why This Works (And Why You Should Absolutely Do It)
1. Instant Credibility & Trust
When you collaborate with someone who has an established audience, you get instant credibility. It’s like being introduced at a party by the host—people are more likely to listen because someone they already trust is vouching for you.
2. More Exposure Without Ads
Ads cost money. Collabs don’t. Getting in front of someone else’s audience means brand-new eyeballs on you and your business—without spending a cent.
3. Less Effort, More Results
You’re not reinventing the wheel. You’re just rolling your existing wheel into someone else’s driveway. You’d be creating content anyway—why not double (or triple) its impact?
How to Get Started (Without Overcomplicating It)
Identify Potential Collab Partners Start by looking within your network—people you already know, trust, and feel comfortable collaborating with. It’s an easy way to build confidence and get the ball rolling before reaching out to a wider audience.
Maybe you’ve got a business bestie or someone in a complementary industry who shares a similar audience. A business coach and a copywriter? Perfect match. A social media strategist and a branding expert? Dream team. A personal trainer and a nutritionist? Chef’s kiss.
Once you’ve built up that confidence (and realised it’s not as scary as it sounds), start reaching further—connecting with new people, tapping into new audiences, and expanding your reach without adding extra work to your plate.
Reach Out (Without Making It Weird) Nobody wants to feel like they’re being used. Keep it genuine. Compliment their work, engage with their content, and then slide into their DMs or inbox with a real message—something like:
"Hey [Name], I love your content on [specific topic]. I think our audiences would really benefit from a collab—maybe a live chat or a co-post? Let me know what you think!"
Start Small & Experiment
You don’t have to commit to a full-blown business marriage. Try one collab and see how it feels. Test a live, a guest post, or a co-created reel.
The Bottom Line? Work Smarter, Not Harder
You’re already creating content. You’re already putting in the work. Now, it’s time to make that work work for you by getting in front of new audiences without adding more stress to your to-do list.
More reach, more growth—without more work. That’s the goal, right? Now go out there and start collaborating like the marketing genius you are! 🚀
Links & Resources
1. Struggling to manage your time effectively?
Unlock your potential with our Time Management Toolkit! Designed for busy business owners and CEOs, this toolkit offers practical strategies to help you maximise productivity and balance your workload. Want a copy? Just comment "TIME" at the bottom of this blog, and we'll send it your way!
2. Unlock Your Podcast Potential!
Whether you're looking to launch your first podcast, revamp an existing one, or grow your audience, this complimentary, 45 minute, personalised session is tailored to your podcasting goals.
Let's dive deep into strategies, ideas, and actionable insights to elevate your podcasting journey. Book your session here and let's bring your podcast vision to life!
3. Want to outsource your content marketing to a team of highly skilled experts?
Check out our range of packages + 'pick n mix' add ons > here < OR, book a 'How Can We Help?' call to discuss your needs and discover how we could help.
4. Want to be coached and mentored by Louise for FREE?
Book in a FREE 30 minute discovery session where you have the opportunity to share what your biggest challenges are right now, where you want to be and have Louise shed some light on how to get there. Book your session here.
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